Virgin Atlantic has appointed Hannah Swift as the airline’s Country Manager for the Caribbean.

Swift is responsible for the airline’s daily commercial activity in the region including sales, marketing, reservations and ticketing.

Swift moved to Barbados in 2014 and spent five years in an advertising agency growing the online presence of leading Caribbean brands such as Flow and Banks Beer prior to joining Virgin Atlantic as Marketing Manager in 2019.

She has a degree in Geology and Science Communication from Royal Holloway, University of London and ran her own business in the UK focusing on online marketing strategy. She fell in love with the Virgin brand when she met Sir Richard Branson on UK children’s TV show Live and Kicking at age 11.

“I am thrilled to be taking on this role for Virgin Atlantic. As travel restrictions around the world start to relax and demand for international travel increases, the Caribbean will play an important part in Virgin Atlantic’s recovery,” she said.

“We’re anticipating huge demand for travel to the Caribbean as customers look to escape the UK winter for some Caribbean sun or as they travel to visit friends and loved ones. We look forward to welcoming our customers to the region and flying them safely to their favourite Caribbean destination”

“Myself and my team look forward to working closely with our partners and customers in the Caribbean. I’m excited to establish and deepen relationships with our key partners as we continue to build trust in the Virgin Atlantic brand.”